With Terra Lignum, we expanded the brand family for the craft business Steuernagel & Lampert. Specializing in parquet, floorboards and high-quality flooring, we wanted to focus on the connection to natural and durable materials. The dedicated website and workwear are kept in earth tones, while the contours of a tree adorn the timeless logo design. The team was photographed authentically and warmly in front of floral wallpaper and staged in a film that deliberately shows elaborate restoration instead of brand-new floors: traditional craftsmanship with humility and dedication.

In interaction with the other brands TEXTURWERK and LACKRAUM, TERRA LIGNUM fits in beautifully; its connection to the Steula family can be recognized, but does not have to be.